The numbers said people were arriving and not buying, so this was never a traffic problem. We rebuilt the store end to end with proper conversion tracking, then spent months testing creative against it. Dessert-scented, USA-made SPF, now stocked in retail including Marriott Florida and Amazon.
Storefront, pop-ups, email funnel and ads, rebuilt as one system rather than four disconnected pieces. Conversion tracking went in first, because a site you cannot measure is a site you cannot improve.
Every element above earns its place: the hero states the product in one line, the pop-up captures the visitor who is not ready, and the retail logos do the trust work that copy cannot.
Over 100 creative variations tested across cold, retargeting and giveaway campaigns. CPM fell across the engagement and stayed down, while click-through held between 2 and 4.5%. On a paid social account that combination means the creative is doing the work rather than the budget.
Blended from the campaign exports, in US dollars. CPM falls and stays down.
| Window | Spend | Blended CPM | Mean CTR |
|---|---|---|---|
| 30 Mar to 30 Apr 2025 | $756 | $18.96 | 5.22% |
| 30 Mar to 30 May 2025 | $1,128 | $22.61 | 8.12% |
| 8 to 19 Jun 2025 | $489 | $17.70 | 5.89% |
The brand voice we built the store around, straight from their account.
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